Challenge: Reveal the value of major office assets through high-end visual storytelling.
Praemia REIM
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International expertise for large-scale projects
The meeting between Praemia REIM, a major player in real estate asset management in Europe, and Miysis was driven by our international signature. It was our experience on tower projects in New York that caught their attention, demonstrating our ability to handle verticality and urban complexity.
The collaboration truly began in 2022 with the Le Lumière building in Paris, followed one year later by the Hopen tower in La Défense. Two emblematic office projects that sealed a partnership built on technical excellence and trust.
A trusted partner for high-volume production
Since these first assignments, Praemia REIM has become one of our most important clients in terms of production volume. For a group of this scale, the challenge is not only image quality, but also the reliability of the partner.
Their expectation was clear: to find a studio capable of consistently delivering high-end perspectives with responsiveness, within a framework that is often evolving. We were able to meet this challenge, absorbing the workload and adapting to the commercialisation requirements of these strategic assets.
Mastering the codes of office real estate through innovation and storytelling
Initially more accustomed to residential real estate than office projects, we had to adapt our approach to capture the specific codes of the tertiary sector. This meant understanding workplace uses, circulation flows, shared spaces, lobbies, and the way people experience these environments on a daily basis.
For these ambitious projects, Miysis also brought a strong layer of innovation, combining advanced 3D production with AI-driven tools to create more immersive and human visual content. The integration of realistic characters helped bring the spaces to life, making the images and animations feel more natural, believable, and emotionally engaging.
This approach allowed us to go beyond simple architectural representation. By combining technical accuracy, creative direction, and high-level storytelling, we helped transform office projects into compelling visual narratives, capable of expressing not only the design, but also the ambition, atmosphere, and future life of the buildings.
A word from the Praemia REIM team
“Miysis’ experience on international projects reassured us. They brought a strong visual dimension to our office assets, while perfectly mastering the technical constraints of La Défense.”
Urban modelling as a signature
It was on the Hopen tower that our technical know-how truly came into its own. To offer complete freedom of framing, we did not simply integrate the tower into a photograph: we recreated a large perimeter of the La Défense district in 3D.
This major undertaking, carried out using Google Earth data and photographic surveys, allowed us to open up the viewing angles and enrich the camera movements. This expertise in urban reconstruction, inherited from our New York projects, became a major asset in contextualising these large-scale projects.
A rich content ecosystem
Collective intelligence serving ambition
This collaboration perfectly illustrates what drives Miysis: ambitious projects and high expectations. By combining our mastery of complex modelling with the vision of Praemia REIM’s architects, we created far more than images.
It is a partnership built on collective intelligence, where our ability to translate major real estate challenges both technically and artistically helped bring to life two of the most emblematic projects on the Paris market.
